At their Annual General Meeting the members of European Management Assistants (EUMA) voted to become IMA - International Management Assistants.

EUMA, founded in 1974 by Sonia Vanular, is an international quality network of management support professionals, who focus on their personal development and on the future changes in their profession. The encouragement of the members' individual development and the constant evolution of the management support profession, are a few of the Association's aims.

The Association is represented in over 25 countries worldwide.
More and more people wanting to become members are from outside Europe. They consider EUMA as an international association bringing technological, economic and social benefits.


The profession of management assistants is going through major changes to embrace the digitalisation of the business world and the new working methods.

The association has to be a step ahead in future developments to meet the requirements of the current members and to be attractive to the generations Y and Z now entering the business world.  EUMA has to gain access to new industries and markets. It has to offer its members efficient services and new benefits and it has to differentiate from other networks, especially on online platforms.

Vote for change

To achieve all this, members voted to change the name of the Association from EUMA into IMA – International Management Assistants.
Else-Britt Lundgren, European Chairman: “This change is a historical moment for our network. It will help us to move forward into the future and be the number one international network of management support professionals”
The implementation of a new name and brand is scheduled for February 2017.
More news will follow in the coming months.
Keep a close eye on and on the social media platforms.

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