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Keroleen

Mitglied seit
16.05.2006
Beiträge: 7
Hilfreich: 0


Hallo,
ich weiß, es gehört nicht direkt hier hin, aber ich wüßte sonst nicht wer mir helfen könnte. Besuche einen Englischkurs und wir sollten eine Zusammenfassung schreiben. Könntet ihr bitte mal drüberlesen (Grammatik etc.). Danke vielmals.

Giorgio Armani is a very well-known brand in fashion. Armani and his company create not only fashion products but also furniture, flowers, chocolate, jam and marmalade. In addition there are Armani cafés, restaurants and a night club. But this shouldn't be everything. Armani is going to do a hotel venture with Dubai's Emaar Properties. In this joint venture Mr. Armani will be responsibil for the design of the ten hotels and four luxury resorts.
The idea that luxury goods company move into the hotel business were already done by Donatella Versage, Bulgari and Ferregamo. But in the first half of last year the fashion and travel industries were doing badly. So why they nevertheless want to go into the travel business. The aim of their projects is that its hotels has to be as upmarket as it is possible to be. They plan to launch mostly five-star hotels and Armanis hotels won't have more than 60 rooms. So that the offer is very small and the demand rise.
For luxury firms it is a risk to expand abroad, because they can lose the control of their brand very fast. Calvin Klein is still fighting with that problem. While Pierre Cardin, Yves St Laurent and Christian Dior already lost their good names to firms that didn't deliver the same high quality.
Nevertheless if the hotels don't make enough money, they would be an effective and expensive advertising campaign. However the management company for Armanis hotels will have its head office in Milan. So Armani can control his brand more tightly.

So, das war es. Herzlichen Dank für Eure Korrekturen.
Gruß
Keroleen

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bramble

Mitglied seit
27.02.2006
Beiträge: 2075
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[quote:5ccad4b9c6="Keroleen"]Giorgio Armani is a very well-known brand in fashion. Armani and his company create not only fashion products but also furniture, flowers, chocolate, jam and [color=blue]marmelade (marmelade = Orangenmarmelade; alle andere Marmelade ist "jam&quot[/color:5ccad4b9c6]. In addition there are Armani cafés, restaurants and a night club. But this shouldn't[color=blue] (won't?) [/color:5ccad4b9c6]be everything. Armani is going to [color=blue]start up[/color:5ccad4b9c6] a hotel venture with Dubai's Emaar Properties. In this joint venture Mr. Armani will be [color=blue]responsible [/color:5ccad4b9c6]for the design of the ten hotels and four luxury resorts.

The idea [color=blue]of a [/color:5ccad4b9c6]luxury goods company [color=blue]moving [/color:5ccad4b9c6]into the hotel business [color=blue]have already been thought of[/color:5ccad4b9c6] by Donatella Versage, Bulgari and Ferregamo. But in the first half of last year the fashion and travel industries were [color=blue]struggling[/color:5ccad4b9c6]. So[color=blue], bearing this in mind,[/color:5ccad4b9c6] why [color=blue]do [/color:5ccad4b9c6]they want to [color=blue]diversify [/color:5ccad4b9c6]into the travel business[color=blue]?[/color:5ccad4b9c6] The aim of their projects is that [color=blue]their [/color:5ccad4b9c6]hotels [color=blue]have [/color:5ccad4b9c6]to be as upmarket [color=blue]as possible[/color:5ccad4b9c6]. They plan to launch mostly five-star hotels and Armanis hotels won't have more than 60 rooms. [color=blue]This will ensure [/color:5ccad4b9c6]the [color=blue]supply [/color:5ccad4b9c6]is very small and the demand [color=blue]will [/color:5ccad4b9c6]rise.

For luxury firms it is a risk to expand abroad, because they can lose the control of their brand very [color=blue]quickly[/color:5ccad4b9c6]. Calvin Klein is still fighting with that problem. While Pierre Cardin, Yves St Laurent and Christian Dior already lost their [color=blue]reputation due [/color:5ccad4b9c6] to [color=blue]companies [/color:5ccad4b9c6]that [color=blue]have not delivered[/color:5ccad4b9c6] the same high quality.

Nevertheless if the hotels don't make enough money, they [color=blue]will [/color:5ccad4b9c6]be an effective [color=blue](? wirklich effektiv, wenn sie nicht genug Geld machen??) [/color:5ccad4b9c6]and expensive advertising[color=blue]/marketing[/color:5ccad4b9c6] campaign. However the management company for Armanis hotels will have its head office in Milan. So Armani can control his brand more tightly.
[/quote:5ccad4b9c6]

Liebe Gruesse
Bramble [img:c4b134337d]http://www.move2nz.com/member/forum/images/emotions/hehe.gif[/img:c4b134337d]

[color=green]Just relax and have fun... it's amazing what you can achieve![/color]

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Keroleen

Mitglied seit
16.05.2006
Beiträge: 7
Hilfreich: 0

Hallo bramble
das ging ja fix. Herzlichen Dank für die schnelle Hilfe.

Liebe Grüße
Keroleen

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