ich weiß, es gehört nicht direkt hier hin, aber ich wüßte sonst nicht wer mir helfen könnte. Besuche einen Englischkurs und wir sollten eine Zusammenfassung schreiben. Könntet ihr bitte mal drüberlesen (Grammatik etc.). Danke vielmals.
Giorgio Armani is a very well-known brand in fashion. Armani and his company create not only fashion products but also furniture, flowers, chocolate, jam and marmalade. In addition there are Armani cafés, restaurants and a night club. But this shouldn't be everything. Armani is going to do a hotel venture with Dubai's Emaar Properties. In this joint venture Mr. Armani will be responsibil for the design of the ten hotels and four luxury resorts.
The idea that luxury goods company move into the hotel business were already done by Donatella Versage, Bulgari and Ferregamo. But in the first half of last year the fashion and travel industries were doing badly. So why they nevertheless want to go into the travel business. The aim of their projects is that its hotels has to be as upmarket as it is possible to be. They plan to launch mostly five-star hotels and Armanis hotels won't have more than 60 rooms. So that the offer is very small and the demand rise.
For luxury firms it is a risk to expand abroad, because they can lose the control of their brand very fast. Calvin Klein is still fighting with that problem. While Pierre Cardin, Yves St Laurent and Christian Dior already lost their good names to firms that didn't deliver the same high quality.
Nevertheless if the hotels don't make enough money, they would be an effective and expensive advertising campaign. However the management company for Armanis hotels will have its head office in Milan. So Armani can control his brand more tightly.
So, das war es. Herzlichen Dank für Eure Korrekturen.